Estonian company BetterBetting and their digital tokens BETR will be the first ones to be available during the World Cup in Russia, June 14th- July 15th and beyond. With it, people will be capable of peer-to-peer betting with no central party.
The bookmaker is replaced with a smart, automated system. BetterBetting cancel all the outdated payment mechanism. BETR can be bought with a help of bitcoin and ethereum.
Sports fans can buy their BETRs only until January 31st, 2018 or until the hard cap of $30 million is reached.
Adriaan Brink, the CEO and Founder of Better Betting Foundation, stated,
“By going down a peer-to-peer and also peer-to-sportsbook route we do not compete with existing industry players – rather we add to their potential user base and facilitate a much slicker method for instant betting. Our software will enable instant one-click bets from all sorts of widgets that don’t exist yet – think messenger widgets, one-click betting buttons on media and so on.”