Kodak’s plan – too ambitious or too ambiguous?

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Kodak’s plan – too ambitious or too ambiguous?

After Kodak, in a cooperation with WENN Digital, announced the start of the KODAKOne image rights management platform and the development of its native token, KODAKCoin, the shares of Kodak company nearly doubled. KODAKCoin is a photo-centric cryptocurrency, which enables photographers and agencies to take better and more high-quality control in image rights management.

“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” commented  Kodak CEO Jeff Clarke. “Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that.”


The Big Data and ICO community is puzzled with the news that KODAKOne has also made a decision to run an ICO. The ICO will open on January 31, 2018 and is open to all accredited investors from the U.S., UK, Canada and some other select countries. Why did the Securities and Exchange Commission make an exemption for the Kodak company? Will it cause a new wave of grievances and accusations from other American companies, which want to run an ICO?

Let us wait and see the reaction of the international community and the future of KODAKOne.


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