The gaming giant Ubisoft plans to use a blockchain in the sphere of digital entertainments

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The gaming giant Ubisoft plans to use a blockchain in the sphere of digital entertainments

The French gaming publishing house Ubisoft known for Assassin’s Creed and Far Cry series, studies blockchain’s potential in the sphere of video games. First of all researchers of its Strategic Innovation Lab are interested in unique opportunities for protecting and transfering their property rights for digital objects.

“Thanks to blockchain we can have our own digital equivalent of Picasso now. With only that difference that in blockchain it is much more difficult to steal something, than the real Picasso.”

— commented the head of Ubisoft Strategic Innovation Lab Lidwine Sauer.

According to her, the technology allows “to finally create digital collection objects which can’t be copied and which for 100% will belong to you”. Thus, the blockchain offers reliable protection of the rights for intellectual property.

Downloadable content (DLC) can become one of such usage. These are paid mini-add-ons with new levels, characters, cosmetic objects etc. Nevertheless, the plans of the company for blockchain are much more ambitious than simple DLC.

“We want to go further. We are sure that by means of blockchain, it is possible to achieve much more interesting results. And we are currently looking for such things and developing all these interesting applications.”

— added Sauer.


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